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| At Canadian Auto Press we keep it simple |
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At Canadian Auto Press we keep it simple...
"the subject is either about cars, trucks, vans, SUVs and crossovers or the technology and people behind them. CAP delivers daily news, previews, road tests, features and more in print, online, radio and video formats, serving up more stories to more publishers reaching more Canadians than any other automotive content syndication service. If you need automotive content, look no further..."
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| Why does it matter to have Canadian specific automotive content |
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Why does it matter to have Canadian specific automotive content?
"because there are different cars in Canada, evidenced by the photos at the left, different model names and trim designations, and most importantly, different prices... not to mention differences in the written language. Publishers that have mistakenly used U.S.-sourced content have experienced negative mail from readers, not to mention frustrated dealer inquiries. Make sure you get the correct Canadian info to your readers with CAP..."
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| Let's get real |
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"publishing and broadcasting are two of the most competitive industries around. What makes CAP stand out from other automotive content providers? Quality writing, top-tier radio and TV production, professional business practices and the best team in the industry! Check out AutoSite Direct for online content, AutoSpotTV for video, and find out how easy and affordable it is to have all the automotive content you need, now."
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| At our heart and soul you'll find our writers, editors and production team |
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"delivering all of the latest automotive news, new vehicle previews and road tests to keep Canadian consumers entertained and informed. Our auto writers and correspondents span the demographics map, both young and old, male and female, full-time professional journalists and part-timers living and working in the real world; an eclectic group pulled together to offer distinct insights on the automotive issues of the day. Click here for more..."
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| Our publishers and broadcasters are our partners |
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"and it shows! CAP produces automotive content for some of Canada's most respected publishers. Why is CAP so popular? It's all about quality content and superb service, highlighted by our exclusive AutoSite Direct news and review feeds and AutoSpotTV - today's best value in Canadian automotive content. Click here to find out why some of Canada's most popular media outlets feature CAP content..."
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| Our support team is your asset |
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Our support team is your asset...
"and we'd be happy to prove it to you with our a experienced team of highly trained technicians ready and willing to solve any tech related problem that might challenge you or your staff. Please click here to receive technical support..."
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| Our publishers are our partners |
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Our publishers are our partners |
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| automotive might not be your most profitable vertical |
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It might only be your second most profitable. OK, I'm preaching to the converted. You already realize that next to their homes, your readers spend more money on cars, minivans and SUVs than any other purchase. And that's just for starters. They don't stop spending after the initial dotted line is signed. From extended warranties to insurance, repairs to personalization your readers love their cars. |
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| Why is a comprehensive buyer's guide important for your publication? |
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Why is a comprehensive buyer's guide important for your publication?
"Almost everybody drives! Even if your publication isn't dedicated to automobiles, your readers are. They use them to go to work, for recreation, for status and for thrills. The car is that singular product that crosses almost all demographics. When your readers are ready to purchase a new car, or even if they think that they will in the future, your publication needs to be their source for solid, reliable information." |
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| Whether you're a print or online publisher |
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Whether you're a print or online publisher...
"magazine or newspaper, it doesn't really matter. Canadian Auto Press has a buyer's guide that will suit your medium and your budget. Print a yearly buyer's guide every autumn, post an online version yourself via CD or FTP with email updates or enjoy the hassle free service of AutoSite Direct (see below). Either way your readers will get what they want and you'll keep getting them back."
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